Saturday, July 25, 2026
From one clinic to six locations— 30 years of growing hope, advancing innovation.
A celebration of our history, our community, and the bright future ahead.
A Night to Celebrate Highlands Oncology
Join us as we honor 30 years of compassionate,
world-class cancer care in Northwest Arkansas—the region’s only comprehensive cancer center.
This evening is about remembering the past, celebrating the present, and looking ahead to a future full of hope and innovation.
Each of us has friends or loved ones who have been impacted by cancer—facing fear, loss, and extraordinary challenges in their fight for survival. That journey requires more than courage; it requires a trusted team of experts.
For 30 years, Highlands has been a constant for our community, leaving no stone unturned in an effort to build a world-class center of excellence for cancer.
EVENT DETAILS
Saturday, July 25, 2026
ROGERS CONVENTION CENTER – 2ND FLOOR • 3303 S PINNACLE HILLS PKWY, ROGERS, AR 72758
Doors Open/Cocktail Reception at 6:00 PM • Program Begins 6:45 PM
This special event will bring together key community leaders to highlight our current contributions, showcase the resources and programs we offer, and share our vision for future growth and innovation.
Attendance at this invitation-only event is limited.
A reserved number of tables will be made available through sponsorship and purchase, with multiple levels offered.
For questions or to discuss sponsorship opportunities, please contact Traci Hampton at tracihampton@hogonc.com or (479) 387-1825.
Gala sponsorships benefit the OSS Foundation, advancing programs and services that support cancer patients and families throughout Northwest Arkansas.
Planning Your Visit
Whether you are traveling from out of town or just spending the day with us, we want your stay in Rogers to be as comfortable as possible. Explore a variety of local hotels, world-class dining, and peaceful outdoor spaces to help you and your family recharge.
There’s Always Something Happening Here
In Northwest Arkansas, events aren’t just dates on a calendar—they’re moments you won’t want to miss. Catch live music, local celebrations, and can’t-miss festivals all year long.
Gala Schedule
5:30 PM
6:00 PM
7:00 PM
Doors Open / Registration
VIP Reception / Cocktail Hour
Dinner and Program
Complimentary Valet Parking is provided
Our Story
OUR STORY
Hope has had an address for 30 years…
Founded by 4 physicians in 1996, Highlands Oncology is one of the largest physician-owned cancer programs in the country. This independent, multidisciplinary cancer center has grown alongside the Northwest Arkansas community it serves, providing patients from across the region—and beyond—with a full spectrum of care. With comprehensive, well-equipped locations in Rogers, Fayetteville, Springdale, and Mountain Home, Highlands Oncology is committed to ensuring patients have access to the physicians and services they need close to home.
Highlands provides expertise in medical oncology, radiation oncology, and surgical oncology. Yet care extends far beyond cancer treatment alone. Patients benefit from diagnostic imaging, a comprehensive rehabilitation program, spiritual care, genetic counseling, behavioral health services, a state-of-the-art infusion suite, a full-service pharmacy, a nationally recognized lung cancer screening program, and many additional supportive services designed to meet the whole person’s needs.
Our mission is to provide the highest quality of innovative care, delivered with precision and compassion. Highlands Oncology has achieved its success by keeping patients at the center of every decision, every treatment plan, and every interaction.
Nearly 900 employees carry this mission forward each day, fully aware that they meet people during some of the most challenging moments of their lives. For that reason, our team brings more than clinical expertise to their work—they bring empathy, dedication, and a genuine heart for service.
Founders:
- Dr. Malcolm L. Hayward
- Dr. Daniel S. Bradford
- Dr. J. Thaddeus Beck
- Dr. Patrick M. Travis
OUR IMPACT IN NORTHWEST ARKANSAS
Three Decades Strong
At Highlands Oncology, our commitment extends beyond the walls of our clinics. We are deeply invested in the health, economy, and future of Northwest Arkansas.
Transforming Healthcare Access
By offering advanced treatments and clinical trials locally, we eliminate the need for patients to travel long distances to receive the best care, keeping families together and reducing the financial burden of cancer care.
Fueling Economic Growth
With over 800 employees across six locations, Highlands is one of the region’s largest healthcare employers, supporting hundreds of families and contributing to a thriving local economy.
Building a Healthier Future
Through research partnerships with organizations like the University of Arkansas for Medical Sciences (UAMS) and leading pharmaceutical companies, we are positioning Northwest Arkansas as a hub for cutting-edge cancer research and innovation.
Supporting Our Communities
From educational programs to patient support initiatives, Highlands invests in community outreach efforts that extend hope, healing, and knowledge across the region.
As Northwest Arkansas has experienced remarkable growth, Highlands has grown alongside it.
Over the past seven years, Highlands has doubled in size.
- Expanding its physician team from 16 to more than 30 providers.
- Increasing its workforce from 360 to nearly 800 employees.
- Growing its clinical trials portfolio from 70 to almost 150 active studies.
This growth is mirrored in our physical footprint, with over 150,000 square feet added across our cancer centers. Continuing this momentum, Highlands has acquired 51 acres along I-49 in Rogers for the development of its seventh location, further enhancing access to care across the region.
RSVP
Please take a moment to submit your RSVP below. We are grateful for your response and for the opportunity to celebrate this milestone with you. We look forward to an unforgettable evening in your company.